Buick Announces New Avenir Sub-Brand

Buick is on a roll! The Detroit brand has recorded the highest year-over-year growth for major auto brands selling vehicles in both China and North America. Buick's global sales grew 23% year-over-year. More recently, Buick, became the first American automaker to break into the top three "most reliable brands" on Consumer Reports' Auto Reliability Survey. 

Buick's resurgent appeal hasn't skipped over Oklahoma. Ferguson Buick GMC, in the Tulsa-metro, has seen a 205% increase in new Buick sales over the last four years! Meaning a growing set of new Oklahoma drivers are discovering the unexpected and attainable luxury Buick has to offer. 

Buick is more than happy to ride its recently achieved success into the coming future, but has no plans on letting up. While Buick is synonymous with luxury, it's about to push the boundaries even further with the launch of a new sub-brand - the Avenir line. 

It's that focus on the future that even inspired the new sub-brand's name (Avenir is French for future). Buick first introduced the Avenir name on its concept sedan at the 2015 Detroit Auto Show. The Buick Avenir was an instant success, winning many awards and accolades, including EyesOn Design Award for the “Best Designed Concept Vehicle.” 

Buick's Avenir sub-brand will be essentially what the Denali brand is to GMC. It will be the top luxury trim level of the Buick line-up, including the Buick LaCrosse, Buick Enclave, Buick Encore, Buick Envision, Buick Regal, and Buick Cascada. 

Avenir vehicles will add distinct touches to Buick’s timeless, sculpted designs, including unique trim finishes, large-diameter wheels, and a three-dimensional mesh grille. Buick's Vice President of Global Sales & Marketing, Duncan Aldred, says the Avenir sub-brand will be "The highest expression of the luxury experiences we’re delivering now and in the future.” 

The Buick Avenir Concept flagship sedan

Ferguson Buick GMC expects to see the Buick Avenir line do quite well here in Oklahoma. Currently, about a quarter of our new GMC sales are Denali models. Denali is the pinnacle of what it means to be Professional Grade, and if GM's engineers are able to recreate that feeling of top-level quality in the Avenir models, as they have in the Denali line, there should be a loyal fan-base of Avenir owners in the near future. 

Ferguson Buick GMC is excited to bring the high-end, luxury experience of the Buick Avenir line to Northeast Oklahoma, and the Tulsa Metro! Additional Avenir details and product specifics will be announced later. Follow Ferguson on Facebook and be the first to know when we are able to bring the Avenir line to Oklahoma!